BUSINESS TECHNOLOGY EXECUTIVE

Business Partner Management | Global Portfolio and Program Management | Commercial Operations and Digital Transformation

Diverse business technology professional with successful track record in partnering with commercial operations business for envisioning, leading and implementing strategic business transformation initiatives across pharmaceutical sales and marketing functions at the world’s leading Global Biopharmaceutical Company.

Depth and breadth of experience in delivering strategic BT enabled transformation in sales and marketing operations covering following areas:
• Multi-channel closed loop digital marketing
• Sales force enablement and effectiveness
• Content digitization, digital asset management and content aggregation playbook
• Multi-channel campaign management
• Market-mix channel optimization
• Social media marketing
• Customer interaction repository
• Analytics based business decision making
• Commercial Aggregate Compliance Spend (global sunshine compliance transparency act)
• Commercial Contracting Conversion and Model N implementation