Maria Paz Andrade: Beyond the Product Team: Rethinking Product Ownership

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Summary:
Who really builds your product? If your answer is "the Product and Engineering teams," we need to talk.
Product development starts long before a single feature is designed or coded. Every team, from Sales, to Marketing, to Finance, plays a role in shaping what your company delivers. But when teams work in silos, chasing their own goals without alignment, even the best talent won’t make your product succeed.
Imagine thinking you only need a healthy heart to survive—while ignoring your lungs, liver, or brain. That’s how many companies treat product development. Spoiler: it doesn’t work.
If you want to build products that don’t just survive—but thrive—this is a conversation you can’t afford to miss. Let’s rethink product ownership together.

Bio:
Maria Paz Andrade is Product person with a strong background in building and scaling products in cybersecurity, SaaS, and ecom. She has led 0 to 1 product launches, strategic roadmapping, and cross-functional collaboration, helping startups grow. Passionate about customer-centric innovation, she bridges business and technical teams to deliver high-impact solutions.