A unique experience can be a key strategic differentiator if you want to stand out in the marketplace.
I take that back.
It should become a key component of your strategy.
Internal research from one of my clients, a large financial organization, shows that emotional experience is responsible for up to 40% of Net Promoter Score (NPS). In this workshop, I invite you to dive into the “Umami” approach to defining an experience strategy that will make your customers really like you, and maybe even love you. We won’t be able to do everything, but I hope to show you some key elements that will help you develop such strategy.